Tim Cook

By MacRumors Staff on November 21, 2023

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

Apple CEO Succession Plans 'Very Detailed', Says Tim Cook

Tuesday November 21, 2023 4:45 am PST by Tim Hardwick

Tim Cook has revealed that Apple has "very detailed" succession plans in place for when the time comes to replace him as chief executive of the company, but he also said he has no intention of going anywhere just yet. In a 45-minute interview for the BBC Sounds podcast Dua Lipa: At Your Service hosted by singer Dua Lipa, Cook admitted that he does not know how long he will remain at Apple. ...

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Apple CEO Tim Cook Visits China Amid Reports of Lower iPhone 15 Sales

Tuesday October 17, 2023 5:55 am PDT by Hartley Charlton

Apple CEO Tim Cook has made a surprise visit to China amid reports that iPhone 15 sales are down in the country compared to last year's iPhone 14 models (via Bloomberg). Cook visited an Apple's Taikoo Li store in Chengdu to watch a local gaming tournament for the major Tencent game "Honor of Kings" and talk to shoppers and staff. Cook later posted about the event on Weibo with a short video, ...

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Apple CEO Tim Cook Talks the Future of iPhone, Driving an EV, and More in New Interview

Monday October 9, 2023 9:15 am PDT by Hartley Charlton

Apple CEO Tim Cook has explained why the company releases a new iPhone every year, what the device will be like in the future, what he is personally doing to reduce his carbon footprint, and more in a new interview with Brut. The brief interview, shot at an Apple data center and solar power facility in Denmark, delves mainly into Cook's opinion on various environmental issues such as...

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Tim Cook Nets $41.5 Million After Selling Over 500,000 Apple Shares

Wednesday October 4, 2023 8:37 am PDT by Joe Rossignol

Apple CEO Tim Cook netted around $41.5 million after taxes this week after selling 511,000 shares of Apple stock that he received as part of a performance-based award, according to a filing released by the U.S. Securities and Exchange Commission. The stock award was determined based on Apple's total shareholder return relative to the other companies in the S&P 500 between the first day of...

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Apple to Ramp Up Generative AI Research With New Hires and Investment

Friday September 29, 2023 6:22 am PDT by Hartley Charlton

Apple wants to hire more staff to work on artificial intelligence in the United Kingdom, CEO Tim Cook today said (via BBC News). Cook reaffirmed that Apple is actively researching generative AI technology, and said that he expects Apple's investment in the UK and AI to increase. He also highlighted how AI is already behind several features on Apple devices, such as Fall Detection, Crash...

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Tim Cook Watched Entire Third Season of 'Ted Lasso' on Apple Vision Pro, Which Remains on Track for Early 2024

Monday September 18, 2023 4:23 am PDT by Tim Hardwick

Apple CEO Tim Cook confirmed in an interview with CBS Sunday Morning's John Dickerson that the company's Vision Pro headset remains on schedule for release in early 2024, and revealed that he's already using it on a regular basis. When asked how he uses the upcoming headset, Cook said he watched "the entire third season of 'Ted Lasso' on the Vision Pro," and admitted there are "some things...

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apple headset underside render by marcus kane

Report: Apple Executives Cautious of Mixed-Reality Headset Amid Compromises

Thursday May 18, 2023 6:19 am PDT by Hartley Charlton

Key Apple executives including Tim Cook, Craig Federighi, and Johny Srouji have kept their distance from the company's mixed-reality headset throughout its development process amid a series of setbacks and compromises, according to Bloomberg's Mark Gurman. Apple headset concept render by Marcus Kane. Apple apparently began developing its headset in 2015, using Samsung's Gear VR and the HTC...

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Tim Cook Touts 'Incredible' Response to Apple Card Savings Account on iPhone

Friday May 5, 2023 3:15 pm PDT by Joe Rossignol

Apple CEO Tim Cook this week said initial response to the new Apple Card Savings feature has been "incredible" following its launch last month. Speaking on Apple's quarterly earnings call, Cook said both the savings account and the new Apple Pay Later financing feature help customers to live a "healthier financial life," adding that he is "very excited about the first days of both of them." ...

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Tim Cook Responds to Rise of ChatGPT, Says AI's Potential is 'Very Interesting'

Thursday May 4, 2023 4:19 pm PDT by Joe Rossignol

Apple CEO Tim Cook today provided some commentary surrounding artificial intelligence amid the surging popularity of ChatGPT and other chatbots. Speaking on Apple's quarterly earnings call today, Cook said artificial intelligence's potential is "very interesting," but noted that there are a "number of issues that need to be sorted" out with the technology and that it is "very important to be ...

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Tim Cook Says Apple Still Not Considering 'Mass Layoffs'

Thursday May 4, 2023 2:50 pm PDT by Joe Rossignol

Apple CEO Tim Cook today said he still views mass layoffs as a "last resort," and ensured this is not something the company is considering right now. "I view that as a last resort and, so, mass layoffs is not something that we're talking about at this moment," said Cook, in an interview with CNBC. Major tech companies like Google and Facebook parent Meta have laid off tens of thousands of ...

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Watch Tim Cook's Reaction as Fan Brings Vintage Macintosh to Apple Store Opening in Mumbai

Wednesday April 19, 2023 5:47 am PDT by Tim Hardwick

Apple CEO Tim Cook logged a busy day on Tuesday as his whirlwind trip to India involved various meet-and-greets with new retail staff, local app developers, celebrities, and politicians, but it was the arrival of a long-time Apple fan at the Apple BKC store launch that appeared to generate the Apple chief's most excited reaction. Image credit: AFP Cook looked visibly surprised when Sajid, a...

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Apple BKC Mumbai India media preview hero

Tim Cook Attends Opening of Apple BKC Store in Mumbai, India

Tuesday April 18, 2023 3:26 am PDT by Tim Hardwick

Apple CEO Tim Cook today officially inaugurated the company's first retail store in India, opening its doors, welcoming the first customers, and posing for selfies outside Apple BKC. The new flagship store is situated in the country's financial capital of Mumbai, located in a high-end shopping mall at Bandra-Kurla Complex – hence 'BKC' in the title – in the city's main business...

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Apple CEO Tim Cook Teases AR/VR Headset and More in New Interview

Monday April 3, 2023 7:13 am PDT by Hartley Charlton

Apple CEO Tim Cook has seemingly teased the company's upcoming mixed-reality headset in an extensive interview with GQ. Cook features on the cover of GQ's Global Creativity Awards 2023 issue. The interview with GQ's Zach Baron, titled "‌Tim Cook‌ Thinks Different," delves into multiple aspects of Cook's career, premiership, and personal life. Explaining why Apple may, hypothetically, be...

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Tim Cook Praises Apple's 'Symbiotic Relationship' With China During Beijing Visit

Monday March 27, 2023 5:37 am PDT by Tim Hardwick

Apple CEO Tim Cook has praised his company's "symbiotic relationship" with China during his first visit to the country in the last three years. Tim Cook shares a photo of his visit to Apple's Wangfujing store via Weibo In his first visit since the pandemic began in 2020, the Apple chief gave a keynote speech over the weekend at the China Development Forum, where he said he "could not be more...

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apple mixed reality headset concept by david lewis and marcus kane

Report: Apple CEO Tim Cook Ordered Headset Launch Despite Designers Wanting to Wait for AR Glasses

Sunday March 12, 2023 4:00 am PDT by Hartley Charlton

Apple CEO Tim Cook sided with operations chief Jeff Williams in pushing to launch a first-generation mixed-reality headset device this year, against the wishes of the company's design team, the Financial Times reports. Apple headset concept by David Lewis and Marcus Kane The timing of the mixed-reality headset's launch has apparently been a cause of considerable contention at Apple. The...

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Apple CEO Tim Cook Could Earn Nearly $50 Million in Compensation This Year

Friday March 10, 2023 10:04 am PST by Juli Clover

Apple CEO Tim Cook could receive close to $50 million in compensation if Apple meets all of its financial goals, shareholders decided today in an annual meeting that was highlighted by Bloomberg. Cook is set to receive a $3 million base salary, a $6 million cash bonus, and stock awards that are worth approximately $40 million. Cook's salary is down around 50 percent, as he received $99...

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Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year

Thursday January 12, 2023 2:17 pm PST by Joe Rossignol

Apple CEO Tim Cook's total compensation was $99.4 million in 2022, according to the company's proxy statement released today. His compensation included a $3 million salary, roughly $83 million in stock awards, and $13.4 million in other forms of compensation. Cook's total compensation in 2021 was $98.7 million. Cook will be taking a substantial pay cut in 2023, as noted by Bloomberg's Mark...

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Tim Cook and Japanese PM Kishida Discussed User Privacy, Digital 'My Number' IDs, and More

Friday December 30, 2022 9:41 am PST by Juli Clover

When Apple CEO Tim Cook visited Japan earlier this month, he met with Japanese Prime Minister Fumio Kishida to discuss the App Store, Apple's investments in Japan, and iPhone features that could be adopted in the future, according to a new report from Nikkei. Kishida asked Cook to enable a digital version of Japan's My Number identification cards, which are issued to all Japanese residents....

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Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by Juli Clover

Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...

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Apple CEO Tim Cook Meeting With Republican Lawmakers in Washington

Tuesday November 29, 2022 4:13 pm PST by Juli Clover

Apple CEO Tim Cook this week traveled to Washington, D.C. to meet with top Republican lawmakers, reports Bloomberg. Cook is said to be aiming to create ties with the GOP as it prepares to assume control of the House in the new year. Cook has scheduled meetings with Ohio's Jim Jordan, California's Darrell Issa, and Washington's Cathy McMorris Rodgers. Jordan and McMorris Rodgers will likely...

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