October 2023 Apple Event

By MacRumors Staff on October 31, 2023

Apple's "Scary Fast" event was a virtual media event which took place on Monday, October 30, 2023, where the company unveiled updated MacBook Pro and iMac.

The new MacBook Pro models are powered by M3, M3 Pro, and M3 Max chip options, with M3 Pro and M3 Max configurations available in a new Space Black color option.

The updated iMac retains its colorful look but has been upgraded to the new M3 chip, Wi-Fi 6E, and Bluetooth 5.3, and can be configured with up to 24GB of memory.

October 2023 Apple Event Guides

What to Expect From the 'Scary Fast' October 30 Apple Event

Friday October 27, 2023 11:52 am PDT by Juli Clover

Apple earlier this week surprised us with an unexpected October event, and curiously, it is set to take place on Monday, October 30 at 5:00 p.m. Pacific Time. Apple has never hosted a nighttime event before, so Monday should be quite interesting. Subscribe to the MacRumors YouTube channel for more videos. The "Scary Fast" event will be focused on the Mac, which has been confirmed by Apple's...

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October 2023 Apple Event Articles

Scary Fast Event Rumor Report Card Feature

'Scary Fast' Rumor Report Card: New MacBook Pros and iMac

Tuesday October 31, 2023 3:59 pm PDT by Joe Rossignol

Apple announced three new devices during its "Scary Fast" event on Monday, including updated 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac models, all with M3 series chips. Apple did not announce any other products during the 30-minute event, which was likely the company's final presentation this year. Below, our latest rumor report card provides a look at which rumors were...

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Apple Reveals How 'Scary Fast' Event Was Shot on iPhone 15 Pro Max

Tuesday October 31, 2023 10:03 am PDT by Tim Hardwick

Apple has shared a behind-the-scenes look at the video production of its recent "Scary Fast" M3 MacBook Pro event, which was shot entirely on iPhone 15 Pro Max and edited on Mac. Titled "Behind the Scenes: An Apple Event" and running two minutes and 16 seconds, the video shared on YouTube reveals how footage was captured using multiple iPhone 15 Pro Max devices, with the production team...

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Apple's Event Was Missing These 4 Announcements

Tuesday October 31, 2023 9:15 am PDT by Joe Rossignol

At its "Scary Fast" event, Apple announced new 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac models with M3 series chips. It was a very quick and tidy 30-minute event, with no other products or surprises revealed. Below, we have listed some rumored products that were not announced at the event. Magic Accessories With USB-C Bloomberg's Mark Gurman reported that Apple's...

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New 14-Inch and 16-Inch MacBook Pros Feature 20% Brighter Displays

Monday October 30, 2023 8:11 pm PDT by Joe Rossignol

The new 14-inch and 16-inch MacBook Pro models announced by Apple today feature 20% brighter displays for standard content, according to Apple. Apple's tech specs for the laptops indicate that all of the latest 14-inch and 16-inch MacBook Pro models provide up to 600 nits of peak brightness for SDR content, which is a 20% increase over the 500 nits maximum on the previous models. For HDR...

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Magic Keyboard, Magic Trackpad, and Magic Mouse Still Feature Lightning Instead of USB-C

Monday October 30, 2023 6:52 pm PDT by Hartley Charlton

The newly announced M3 iMac is still accompanied by peripherals with a Lightning port for pairing and charging, rather than USB-C as rumored. In recent months, Apple was widely expected to be planning to switch the Magic Keyboard, Magic Trackpad, and Magic Mouse to USB-C upon the release of the M3 ‌iMac‌, but that has not occurred. These peripherals continue to feature a Lightning port and...

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Apple Announces New iMac With M3 Chip

Monday October 30, 2023 6:28 pm PDT by Hartley Charlton

Apple today announced an updated version of the 24-inch iMac featuring the all-new M3 chip. The ‌iMac‌ with M3 is up to 2x faster than the previous ‌iMac‌, which featured the M1 chip. For those upgrading from an Intel based ‌iMac‌, Apple says that the new ‌iMac‌ is up to 2.5x faster than previous 27-inch models and 4.5x faster than previous 21.5-inch models. The ‌iMac‌ now supports up to...

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Apple Unveils New Space Black MacBook Pro Color for M3 Pro and M3 Max

Monday October 30, 2023 6:22 pm PDT by Tim Hardwick

Apple at its "Scary Fast" October event has announced a new dark aluminum Space Black color for the 14-inch and 16-inch MacBook Pro models powered by M3 Pro and M3 Max chips. Apple calls the new MacBook Pro in Space Black, "a gorgeous dark aluminum finish, with a breakthrough anodization method that resists fingerprints." The enclosure is created from a custom alloy that uses 100% recycled...

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Apple Announces New 14-Inch and 16-Inch MacBook Pro Models With M3 Series Chips

Monday October 30, 2023 6:21 pm PDT by Joe Rossignol

Apple today announced next-generation 14-inch and 16-inch MacBook Pro personal computers during its "Scary Fast" event. These new computers include the new M3, M3 Pro, and M3 Max chips, which were also announced during the event. Every model of the new lineup features a Liquid Retina XDR display with 20 percent brighter SDR content, a built-in 1080p camera, and a six speaker sound system....

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Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today

Monday October 30, 2023 5:33 pm PDT by Joe Rossignol

Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company. At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac ...

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Apple Event Live Blog: MacBook Pro and iMac Updated With New M3 Chip Family

Monday October 30, 2023 4:45 pm PDT by Jordan Golson

Apple's "Scary Fast" event kicks off today at the unusual time of 5:00 p.m. Pacific Time, and we're expecting to see the debut of the M3 family of Apple silicon chips with updated iMac and MacBook Pro models and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating...

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October 2023 Apple Event Spoiler-Free Video Stream [Video Posted]

Monday October 30, 2023 1:01 pm PDT by Eric Slivka

Apple's "Scary Fast" virtual media event kicks off at 5:00 pm Pacific Time today, an unusual time for an Apple event that will see it occurring in the middle of the night for some users not traditionally accustomed to that timing. We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the...

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iPad Mini, MacBook Pro, and Magic Keyboard Batteries Resubmitted to Regulatory Database Ahead of Apple Event

Sunday October 29, 2023 3:38 pm PDT by Joe Rossignol

Ahead of Apple's "Scary Fast" event on Monday at 5 p.m. Pacific Time, a regulatory database has potentially revealed at least some of the new products that will be announced, including new Macs and, dare we say it, maybe even a new iPad. Last week, two Apple suppliers resubmitted filings to a Chinese regulatory database for batteries used in existing Apple products, including the latest...

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The MacRumors Show: 'Scary Fast' Mac Event Expectations

Friday October 27, 2023 11:00 am PDT by Hartley Charlton

On this week's episode of The MacRumors Show, we discuss our expectations about Apple's upcoming "Scary Fast" event, which is widely rumored to see the announcement of new Mac models. Subscribe to the MacRumors YouTube channel for more videos We talk through the unusual nature of the event, with Apple announcing it less than one week in advance, opting for an unorthodox 5:00 p.m. Pacific Time ...

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New Magic Mouse With USB-C Port Expected at Apple Event Next Week

Friday October 27, 2023 7:28 am PDT by Joe Rossignol

Apple will likely announce new versions of its Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac at its "Scary Fast" event on Monday, October 30, according to a report today from Bloomberg's Mark Gurman. The updated accessories are expected to be equipped with USB-C ports instead of Lightning ports for charging. The accessories will likely be unveiled alongside an updated 24-inch...

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Bloomberg: 13-Inch MacBook Pro With M3 Chip Unlikely to Be Announced at 'Scary Fast' Event

Friday October 27, 2023 5:37 am PDT by Hartley Charlton

A new version of the 13-inch MacBook Pro featuring the M3 chip is unlikely to appear at Apple's "Scary Fast" Mac event next week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter shared over the weekend, Gurman said that supplies of the 13-inch MacBook Pro were running low and indicated that it could be replaced next week. He now says that the new...

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Apple Event Next Week Likely to Emphasize High-End Gaming on Mac

Wednesday October 25, 2023 3:13 pm PDT by Joe Rossignol

Apple yesterday announced that it will be holding an online event on Monday, October 30 starting at 5 p.m. Pacific Time, and there are several reasons to believe that gaming on the Mac will be one of the major focuses of the event. Below, we have recapped Apple's recent gaming-related efforts on the Mac and other clues heading into the event next week. Hardware-Accelerated Ray Tracing...

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New 'Scary Fast' Macs May Launch on Wednesday, November 8

Wednesday October 25, 2023 8:32 am PDT by Hartley Charlton

Apple may be planning to launch new Mac models announced at its "Scary Fast" event on Wednesday, November 8, MacRumors has learned. At the start of the month, MacRumors reported that Apple was proceeding with plans to announce at least one new Mac model in October. Apple yesterday announced its "Scary Fast" event for Monday, October 30, featuring a Finder hint, which virtually confirms the...

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Kuo: 'M3 Series MacBook Pro' to Be Focus of Apple's October 30 Event

Tuesday October 24, 2023 11:43 am PDT by Juli Clover

Apple's upcoming "Scary Fast" event will focus on the M3 series MacBook Pro models, according to Apple analyst Ming-Chi Kuo. Kuo's wording suggests that he is expecting multiple M3 chips rather than just a single M3 chip, hinting at the possibility of M3, M3 Pro, and M3 Max chips. If Apple does release M3, M3 Pro, and M3 Max chips at once, we can expect to see the new chips introduced in...

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Apple Adds 'Scary Fast' Event Livestream Placeholder to YouTube and Website

Tuesday October 24, 2023 10:55 am PDT by Juli Clover

Apple is preparing for the upcoming Mac-focused "Scary Fast" event that is set to take place on Monday, October 30 at 5:00 p.m. Pacific Time, and the company has added livestream placeholders both to the Events website and to YouTube. On the Events website, Apple has added an option to add the event to your calendar, and on YouTube, there is an option to get a reminder when the event begins. ...

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Apple Announces October Event for Macs: 'Scary Fast'

Tuesday October 24, 2023 10:01 am PDT by Juli Clover

Apple today announced its second fall event of 2023, with the online event set to be held on Monday, October 30 at 5:00 p.m. Pacific Time. Apple's October event will be about the Mac, and the company is expected to refresh several Macs in the lineup. Apple's Events website features an Apple logo on a black background that morphs into the Mac Finder icon, confirming the event's Mac focus. As ...

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