Each year, Apple typically holds three or four events to unveil new products. There's generally a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October event that usually includes Macs and iPads.

What to Expect from Apple in 2024 Feature 2
In this guide, we're tracking the Apple events that are on the horizon, including what we're expecting to see at each one. Make sure to check in regularly, because we'll be updating this guide on a regular basis.

February Vision Pro Launch

Current rumors suggest that Apple will launch the Vision Pro at some point in February, and that would make it the first product that we'll see this year. Apple isn't expected to hold an event for the Vision Pro launch because it already had an event last June.

The Vision Pro will be priced starting at $3,500, and it will initially be available only in the United States, which explains why we aren't going to get another event. Apple is likely to launch the Vision Pro via press release, but we'll be hearing about it all year long.

visionOS, the operating system that runs on the Vision Pro, will come out when the Vision Pro does.

As an entirely new product, the Vision Pro has some cutting-edge technology and you can find all the details on the device in our Vision Pro roundup.

March/April iPad Event

Apple is planning to introduce new iPad Pro models and a new set of iPad Air models in early 2024, and we could see them come out at a spring event. An event in March or April is typical for Apple, and this year's event could happen in March. Here's what we think we'll see:

OLED iPad Pro

Apple is working on redesigned iPad Pro models in 11.1- and 13-inch sizes, and a major update will include a new OLED display panel that will feature enhanced contrast for improved HDR, better colors, faster refresh rates, and greater power efficiency.

The iPad Pro models are expected to use Apple's M3 chip, and rumors suggest they'll be announced alongside an updated Magic Keyboard with an aluminum shell and a larger trackpad, plus a new Apple Pencil.

iPad Air

For the first time, Apple is planning on two iPad Air models. One will measure in at 10.9 inches, which is the current size, and the second, larger model will come in at 12.9 inches. The iPad Air lineup will mirror the iPad Pro lineup, but it won't have ProMotion or OLED display technology in order to distinguish it from the more expensive iPad Pro.

WWDC in June

The Worldwide Developers Conference in June will see Apple unveiling iOS 18, iPadOS 18, tvOS 18, watchOS 11, macOS 15, HomePod Software 18, and visionOS 2. The updates will officially launch in September, but Apple previews them in June and begins seeding beta versions to testers to give Apple time to incorporate new features and refine them.

iOS 18

With iOS 18, Apple is introducing a new focus on artificial intelligence, specifically large language models that are similar to what's offered by companies like Google, Microsoft, and OpenAI.

Rumors suggest that Apple plans to integrate AI capabilities into a range of apps to give them more advanced functionality. In Apple Music, for example, Apple might add AI-generated playlists, and apps like Keynote and Pages could have AI-generated writing tools or slide creation options.

Siri will be smarter than before and could include deeper integration with the Shortcuts app, letting the personal assistant complete more complex tasks.

September iPhone Event

Apple's September event will include new flagship iPhone models and new Apple Watch models, plus it sometimes also includes updated AirPods. We've outlined some of what we're expecting below.

iPhone 16

The iPhone 16 models will get the Action button added to the iPhone 15 Pro, along with an upgraded A-series chip. Another new addition be the added Capture button that's for quickly capturing video.

Aside from the Capture and Action buttons, the iPhone 16 models will look like the iPhone 15 models. Full details on the iPhone 16 feature set can be found in our iPhone 16 roundup.

iPhone 16 Pro

While no design changes are expected for the iPhone 16 models, the iPhone 16 Pro models are getting bigger. The iPhone 16 Pro is expected to have a 6.3-inch display, up from 6.1 inches, and the iPhone 16 Pro Max is expected to have a 6.9-inch display, up from 6.7 inches.

They'll also get the Capture button, a faster A-series chip, an upgraded 48-megapixel Ultra Wide camera, and the tetraprism 5x Telephoto lens introduced with the iPhone 15 Pro Max will be in both the iPhone 16 Pro Max and the smaller iPhone 16 Pro.

More on what to expect from the iPhone 16 Pro can be found in our iPhone 16 Pro roundup.

Apple Watch X

In 2024, we're expecting the Apple Watch Series 10 or Apple Watch X, which will coincide with the 10th anniversary of the device if you're counting from when it was introduced in 2014 rather than when it launched in 2015.

Rumors suggest that the Apple Watch this year will get a major redesign that will make it thinner, and there is a possibility that it will feature a new magnetic band system for attaching bands. If Apple does swap over to this, there is a chance that existing bands won't be compatible with the new models.

We're also counting on new health features that include blood pressure monitoring for hypertension detection and the ability for the Apple Watch to tell whether someone has sleep apnea using sleep data and breathing information.

AirPods 4

Apple is working on a fourth-generation version of the AirPods, which are expected to come out sometime around September 2024. There will be two models, one with the Active Noise Cancellation technology that has been limited to the AirPods Pro.

The AirPods 4 will come in at two different price points, and both models will feature a new design with shorter stems, and a case with USB-C charging and speakers for Find My alerts. Apple is also expected to add hearing aid functionality that will let the AirPods serve as an alternative to a traditional hearing aid.

Products With Unknown Release Dates

There are a number of new products in the works that don't yet have specific release dates associated with them. Some of these could come at an October event, or at other times throughout the year.

  • Apple TV 4K - A new Apple TV 4K with a faster A16 processor is said to be coming in 2024.
  • AirPods Max - Apple is expected to refresh the AirPods Max with a USB-C port and new colors.
  • iPad mini 7 - The next iPad mini won't have any design updates, but it could have an upgraded A-series chip and new front and rear cameras.
  • Low-cost iPad - Apple is working on an 11th-generation iPad with a faster chip and support for Wi-Fi 6E.
  • Mac mini - The Mac mini is due for an update as it was last refreshed with M2 chips in January 2023, but there's no word on when it will be updated.
  • MacBook Pro - The MacBook Pro was updated with M3, M3 Pro, and M3 Max chips in late 2023. Apple sometimes refreshes the MacBook Pro annually, but the M4 chip isn't expected in 2024 as of yet, so it's not clear if there will be an update.
  • Mac Studio - The Mac Studio was updated with M2 Max and M2 Ultra chips in June 2023, so it could be updated with an M3 Ultra chip at some point in 2024.
  • Mac Pro - Like the Mac Studio, the Mac Pro was refreshed in June 2023 with the M2 Ultra, and a new version with M3 Ultra might be in the works.
  • Home Hub Device - Rumors suggest Apple is working on a smart home display that would serve as a central hub for controlling smart home products, and it could launch as soon as 2024.
  • New Display - There have been multiple rumors of a Pro Display XDR successor, but there's no word on when an update might come.
  • iMac Pro - Apple could introduce a larger 32-inch iMac, replacing the previously discontinued 27-inch iMac. This iMac could be released at some point in 2024, but Apple's plans continue to be unclear.

Further in the Future

  • Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2025 at the earliest.
  • Apple Car - There have been a lot of twists and turns in the saga of Apple's electric car development, and while rumors had indicated Apple could begin testing it in 2025 ahead of a 2026 launch, reliable sources now believe Apple has scaled back the project significantly and it is unclear if a full-blown Apple-branded car is still in the works.

2023 Product Refreshes and Announcements

2022 Product Refreshes and Announcements

We have a list of all the products that Apple released in 2022, which can be useful for predicting 2023 launch timelines.

2021 Product Refreshes and Announcements

Guide Feedback

Know of an upcoming product that we've missed on this list or see an error that needs to be fixed? Send us an email here.

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