Apple Generative AI Features and Smarter Siri Could Launch Next Year

Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman.

hey siri banner apple
In his latest "Power On" newsletter, Gurman said that despite Apple CEO Tim Cook's claim that Apple has been working on generative AI technology for years, Apple's executives were "caught off guard" by the industry's sudden interest in AI and have been anxiously "scrambling since late last year to make up for lost time."

Apple's senior vice president of machine learning and AI strategy, John Giannandrea, and senior vice president of software engineering Craig Federighi are apparently leading the company's AI efforts. Eddy Cue, Apple's senior vice president of services, is also involved in the push.

Giannandrea is said to be overseeing development of the underlying technologies for a new AI system. Most notably, his team is working on a new, "smarter version of ‌Siri‌" that is deeply integrated with AI. Gurman says it could be ready as soon as next year.

On the other hand, Federighi is supervising the integration of AI into to the next major version of iOS by introducing features running on Apple's large language model (LLM). Among the new features is a revamped interaction between ‌Siri‌ and the Messages app, enabling users to field complex questions and auto-complete sentences more effectively. Federighi's team is also looking at integrating AI into Xcode to help developers write code more quickly, bringing it in line with services like Microsoft's GitHub Copilot.

Cue is reportedly attempting to add AI to as many Apple apps as possible, including features in Apple Music, such as auto-generated playlists, and productivity apps like Pages and Keynote, where AI could assist with writing or creating slide decks. Apple is also apparently testing the use of generative AI for internal customer service apps within AppleCare.

Apple is purportedly on course to spend $1 billion per year on AI research. Whether Apple should deploy generative AI as a completely on-device experience, a cloud-based setup, or a hybrid approach, is currently a source of debate internally.

Gurman previously reported that Apple is working on a chatbot tool that some engineers have dubbed "Apple GPT" to rival OpenAI's ChatGPT.

Related Roundup: iOS 18

Top Rated Comments

10 weeks ago

ChatGPT is excellent and getting better.
It's actually getting worse in some cases.

Some have discovered that GPT4 was just 8 instances of GPT3 stacked on top of each other. That makes it extremely inefficient for what you are getting out of it. Literally scorching the planet to death just to play with a word machine.

Some have also noticed model decay. This is what happens when AI models scrape data created by AI models. It's similar to what happens when a VHS tape is copied again and again and again. The quality degrades over time.

They go from being trained on high quality data to being trained on lower and lower quality data.

So imagine a future where an AI is surfing an internet full of AI generated garbage, fake articles, fake images, and general enpooification.
Score: 26 Votes (Like | Disagree)
TVreporter Avatar
10 weeks ago
I look forward to my HomePod mini offering a more refined “sorry I can show you that on your iphone” response.
Score: 20 Votes (Like | Disagree)
ipedro Avatar
10 weeks ago
Steve Jobs' loss was inevitably going to catch up with Apple. Tim Cook is a very competent CEO but he's not a visionary.

Steve Jobs could see some unfinished technology and understand where that would pay off in 5, 10 even 20 years. The mouse and cursor UI tech was just sitting unused at Xerox. Steve's genius wasn't necessarily inventing brand new things from nothing. It was in seeing disparate parts and putting them together into something innovative that others hadn't yet seen.

Jobs' last big move was acquiring Siri and quickly implementing it into the iPhone. When he died, Tim Cook let it sit, like Xerox did with the mouse, unable to see the massive importance it would play in a shift to conversational UI ('') in a decade.

Apple has the resources to catch up but it was inevitable that sooner or later, the next Steve Jobs was going to outwit Cook like Sam Altman at openAI did. Apple needs a dreamer.
Score: 17 Votes (Like | Disagree)
Bustycat Avatar
10 weeks ago
A smarter idiot is still an idiot.
Score: 16 Votes (Like | Disagree)
swiftapplefan Avatar
10 weeks ago

I look forward to my HomePod mini offering a more refined “sorry I can show you that on your iphone” response.
Yeah, and the fact that you have to ask again on your phone! Why can’t the HomePod just push and show results on your iPhone or the closest device with the display turned on? It seems like such a simple handoff feature.
Score: 13 Votes (Like | Disagree)
lkrupp Avatar
10 weeks ago
Society and the culture are going to rue the day AI was unleashed upon the world. Any technology can be used for both good and evil. Unregulated, unbridled AI is ripe for abuse. If you don't believe that then just look at what mobile phones and social media have done to our youth. Every social scientist, psychologist, anthropologist, mental health expert are in agreement that these ‘tools’ have caused havoc. Imagine what AI will do.
Score: 13 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.3 Will Add These Two Useful Features to Your iPhone

Sunday December 24, 2023 8:59 am PST by
Apple released the first beta of iOS 17.3 earlier this month, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility if testing is prolonged. Below, we provide additional details about the new features in iOS 17.3 so far. Stolen Device Protection Earlier this...
iPhone 15 Blue Three Quarters Perspective Camera Closeup Feature

6 Essential iPhone Camera Tips for Taking Great Photos

Tuesday December 26, 2023 3:00 am PST by
Apple's iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techniques. Whether you are the owner of a new iPhone or a...
iPhone 15 General Feature Black

New iOS Features Coming in 2024 for Messages, Apple Music, and More

Thursday December 28, 2023 7:30 am PST by
2024 is just a few days away, and there are many iOS 17 and iOS 18 features that are expected to launch throughout the year. Below, we have recapped new iOS features expected in 2024, including Stolen Device Protection, collaborative Apple Music playlists, AirPlay on hotel room TVs, app sideloading in the EU, next-generation CarPlay, roadside assistance via satellite outside of the U.S., RCS ...
iPhone 17 Five Features Header

iPhone 17: Five Features Apple Plans to Save for 2025

Thursday December 28, 2023 2:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Available in Apple Stores Starting Today, Online Sales to Resume Tomorrow

Wednesday December 27, 2023 2:28 pm PST by
Apple Watch Series 9 and the Apple Watch Ultra 2 are back in some of Apple's retail stores in the United States today, according to Bloomberg's Mark Gurman. Select stores will have availability today, while all stores will have the Apple Watch models back in stock by December 30. Online sales of the devices are set to resume tomorrow by 12:00 p.m. Pacific Time. Apple is able to begin selling ...
Mac Gaming

Apple Discusses Push Towards High-End Mac Gaming in New Interview

Thursday December 28, 2023 6:19 am PST by
Inverse's Raymond Wong today published an in-depth overview of Apple's increasing push towards high-end gaming on the Mac. The story includes commentary from Apple marketing managers Gordon Keppel and Leland Martin. One of the biggest reasons that gaming has improved on the Mac in recent years is the switch from Intel processors to Apple silicon, resulting in MacBooks providing...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Sales Ban Paused by US Appeals Court

Wednesday December 27, 2023 8:49 am PST by
The ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 models has today been temporarily paused, meaning that the devices can now go back on sale for a short while longer in the United States. Apple filed an emergency request to the United States Court of Appeals following President Biden's decision to decline a veto on the sales ban, allowing it to take effect earlier this week. ...